Privacy Policy

Last updated: August 11, 2026

RINSUI 凜翠 operates this store and website, including all related information, content, features, tools, products, and services, in order to provide you, the customer, with a curated shopping experience (the "Services"). RINSUI 凜翠 is powered by Shopify, which enables us to provide the Services to you.

This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, make a purchase, or conduct other transactions using the Services, or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described herein.

Personal Information We Collect or Process

When we use the term "personal information," we are referring to information that identifies, relates to, describes, or can reasonably be linked to you or another individual. Personal information does not include information that is collected anonymously or that has been de-identified.

We may collect or process the following categories of personal information depending on how you interact with the Services:

• Contact Details: Your name, billing address, shipping address, phone number, and email address.
  
  

• Financial Information: Credit card, debit card, and payment card details, financial account numbers, transaction details, and payment confirmations.
  
  

• Account Information: Username, password, security questions, preferences, and saved settings.
  
  

• Transaction Information: Items you view, add to cart, save to wishlists, purchase, return, exchange, or cancel, as well as past transaction history.
  
  

• Communications with Us: Information included in emails, chat messages, or support tickets sent to customer service.
  
  

• Device Information: IP address, browser type, operating system, network connection, unique device identifiers, and cookie data.
  
  

• Usage Information: Information regarding how and when you navigate or interact with our website and ads.
  
  

Sources of Personal Information

We collect personal information from the following sources:

• Directly from You: When you create an account, place an order, subscribe to our newsletter, or contact support.
  
  

• Automatically via Cookies & Tracking Technologies: From your device when you browse our store, using cookies, pixels (such as Google Analytics, Meta Pixel, and TikTok Pixel), and web beacons.
  
  

• From Service Providers: Third parties who perform services on our behalf (e.g., payment processors, shipping partners, cloud hosting).
  
  

• From Marketing Partners: Advertising platforms and data analytics partners.
  
  

How We Use Your Personal Information

Depending on your interactions with us, we use your personal information to:

• Provide, Tailor, and Improve Services: Process payments, fulfill and ship orders, manage accounts, process returns/exchanges, enable reviews, and personalize product recommendations.
  
  

• Marketing and Advertising: Send promotional communications via email or text message, and display targeted advertisements across third-party websites and social media platforms (e.g., Google, Meta, TikTok, Pinterest).
  
  

• Security and Fraud Prevention: Authenticate accounts, protect against fraudulent or malicious transactions, and maintain website integrity.
  
  

• Customer Support & Communication: Respond to inquiries, provide transactional updates, and maintain our business relationship.
  
  

• Legal and Regulatory Compliance: Comply with applicable state and federal laws, legal process, or court orders.
  
  

How We Disclose Personal Information

In certain circumstances, we may disclose your personal information to third parties for legitimate operational purposes:

• Shopify & Service Providers: IT management, payment processing, data analytics, customer service, and order fulfillment/shipping partners.
  
  

• Marketing & Advertising Partners: Platforms such as Google Ads, Meta (Facebook/Instagram), TikTok, and Pinterest to show you personalized ads based on your store interaction.
  
  

• Corporate Transactions: In connection with a merger, sale, or business reorganization.
  
  

• Legal Compliance: To enforce our terms, comply with subpoenas, or protect the safety and rights of RINSUI 凜翠 and our users.
  
  

Relationship with Shopify

Our store is hosted on Shopify Inc. Shopify processes personal information to provide and improve the Services. Information submitted to our store is shared with Shopify and may be transmitted to server locations outside your state or country.

Shopify may also use aggregated, de-identified interaction data across merchants to enhance its services. To learn more about how Shopify processes your personal data, please visit the Shopify Consumer Privacy Policy. You can also exercise your privacy rights regarding Shopify-processed data via the Shopify Privacy Portal.

Third-Party Websites and Links

Our site may contain links to third-party websites or social media platforms. We are not responsible for the privacy or security practices of third-party sites. We encourage you to review their privacy policies before submitting personal data.

Children's Privacy

Our Services are intended for a general audience and are not directed to children under the age of 16 (or the age of majority in your jurisdiction). We do not knowingly collect personal information from children. If you believe a child has provided us with personal information, please contact us at support@rinsuimatcha.com to request deletion.

Security and Data Retention

We implement industry-standard administrative, physical, and technical measures to protect your personal information. However, no internet transmission or electronic storage is 100% secure.

We retain your personal data for as long as necessary to fulfill orders, maintain your account, satisfy legal obligations, resolve disputes, and enforce our agreements.

Your Rights and Choices

Depending on where you live (including California and other U.S. states, or the EU/UK), you may have the following rights regarding your personal data:

• Right to Access / Know: Request details about the personal information we hold about you.
  
  

• Right to Delete: Request that we delete your personal information.
  
  

• Right to Correct: Request corrections to inaccurate personal data.
  
  

• Right to Portability: Request a copy of your personal information in a structured, portable format.
  
  

• Right to Opt-Out of Sale or Sharing for Targeted Advertising: You have the right to direct us not to "sell" or "share" your personal information for cross-context behavioral or targeted advertising.
  
  

To exercise any of these rights, please email us at support@rinsuimatcha.com.

Global Privacy Control (GPC)

We recognize the Global Privacy Control (GPC) opt-out signal. If your browser or device has GPC enabled, our site will automatically treat that signal as an opt-out request for targeted advertising for that browser or device.

EU and UK Users (International Data Transfers)

If you are visiting from the European Economic Area (EEA) or United Kingdom, your data may be transferred to and processed in the United States. We rely on legal transfer mechanisms such as Standard Contractual Clauses approved by the European Commission to ensure data protection.

Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our legal requirements or operational practices. Updated versions will be posted on this page with a revised "Last updated" date.

Contact Us

If you have questions about this Privacy Policy or wish to exercise your privacy rights, please reach out to us:

RINSUI (凛翠)

Email: support@rinsuimatcha.com

Phone: 415.623.0192

Hours: Monday – Friday, 9:00 AM – 5:00 PM PST

Headquarters Address: 95 Third Street, San Francisco, CA 94103, USA